Museo Histórico Sarmiento

Concept

The Sarmiento Historical Museum, founded in 1889 by Adolfo Carranza, offers a tour of the cultures of the indigenous peoples, the era of the conquest and the establishment of the colonial order, the May Revolution, and the crossing of the Andes, among other notable episodes in Argentine history. The concepts to be communicated in the developed brand symbol are based on the ability to convey the idea of ​​Argentina's epic national history and the passage of time, with the intention of conveying a feeling of distance and nostalgia.

Graphic Approach

The construction of the branding is inspired by elements from the museum's collection: the letterhead seal of the Declaration of Independence and the shield of General San Martín's saber. The branding was developed in a flat style, with the intention of generating a certain depth so that it can be read as a "journey" in time and also to be able to use the counter-shape to create the aforementioned shield. The "Brygada 1918" typeface, a transitional serif typeface, was selected to evoke a sense of tradition, nobility, and classicism. The selected color palette is related to the light blue hue of the national flag in different shades.

Color Palette

The primary color palette used in the identifying sign is based on different values ​​of the color blue. It is extremely important to provide continuity to the visual system. The secondary colors will be used throughout the development of the visual program.

Tipography

The typeface selected to support the brand is Brygada 1918. According to historical research, the typeface was likely created during the interwar period at the Idzkowski and Co. Type Foundry in Warsaw and digitized thanks to the support of the "Independent" program and the President of the Republic of Poland. It is a typeface perceived as traditional, noble, classic, and respectable.